Second Homes 411

Put the cash in a buyer’s pocket. Give them an easy, simple, blindingly fast process, and tell them ‘how much down, and how much a money’. Then hand them a pen. Smile. Wait. Don’t sell. Offer your product. Don’t be pushy. If an informed consumer wants what you have to sell, say no more.

Is selling resort real estate any different? It shouldn’t be. But this isn’t the process for so many second home buyers. No, they eat up part of their precious vacation hours in a property tour. They hear the pitch. They go to lunch. They wonder “can we afford to do this?” “Can we afford to buy our dream vacation home?”

Let’s go home and think about it.

Upon returning home, the realities of everyday life (and a mailbox full of bills) set back in. The vacation home becomes a distant memory, a dream unfulfilled. Life grinds on, until the next vacation. On the next trip, maybe that same dream home is a little more expensive. The great deal is farther out of reach, and the cycle begins again.

Decades later, we kick ourselves. We should have bought that place for $100,000, today, it’s $1,000,000.

The good news is many properties are a bargain today. Some are back to 1990’s pricing again, but the market is turning up again.

How do you break the cycle? Take out the doubt and offer financing at the point-of-sale. Instant financing, right now, give the buyer real answers in real time about real financing options. Approve the loan before the vacation is over. Don’t wait for all that paper work. In the world of online bank statements and web data, mortgages can be approved (by Americor www.americor.com/Vacation Finance)  in hour, not days.

How do we do this? It’s our secret technology and processes that we have been working on for over 5 years and implement today for a few exclusive resort, condo, condo hotel and fractional projects.

info@vacation-finance.com